Market is full of junk food options. So to have a healthy yet tasty snack - becomes a challenge. That's why I happily accepted the brief to make an identity for sugar-free, low fat snack made of mullberries.
SAINTLY is an edgy way to brand a snack bar. But it express all the benefits of the product: it doesn't do any harm for your body - therefore no sins are being made. And it's super sweet and tasty. Purely, saintly.