How the biggest national pharmacy store chain can become something more? Something that really cares about well being of the people?
My creative team came with the "National wellness test” idea. It is a playful interactive test made of 27 questions. Once you answer these questions on your computer, mobile phone or Ipad, you get your personal wellness score and tips how to feel better, as well as a discount code for purchases that will help you to take care of your health.